If you’d ask any successful blogger about one aspect of blogging, that was most critical to their success, often the answer would be “proper promotion”. You can write the best content in the world, but without proper promotion, no one will be there to appreciate it.
Promoting your blog is a multidimensional work. And it is time-consuming. But there are certain plugins that you can use to simplify your work. In this post, I am going to share some of the plugins that I use on Blogician to help me in promotion and related activities.
Infographics are the in thing today. Pinterest is the best platform to share and generate traffic from infographics.
Some bloggers are already generating quite some traffic from infographics and pinterest. What can you do to achieve the same?
Firstly, create great infographics that are shareable and add value to your user. Secondly, make it easy for your readers to share your infographics or other graphics. This is where this plugin comes in.
What is does is simple. It adds a “Pin it” button to your images, which appears when your users hover the mouse button over the image. This makes it very easy for your users to share any one of your images by using the “Pin it” button.
Another thing I love about this plugin is the fact that it allows you to specifically select certain images to show the “Pin it” button. This is a very good feature. Let’s face it, not all your images are going to be worthy of being shared. Why not show the button on only those graphics which are really interesting.
Set enabled classes
To use this feature, you have to generate an “enabled class”.
Give any name to your “enabled class” and click on “add to list”.
Here I’ve used the name “pinit.
If you will not generate any “enabled class”, then all the images (excepting the ones which are marked by “disabled class”), will show the “Pin it” button.
Similarly you can generate “disabled class”, which will prevent your image from showing the “pin it” button. In my blog, you can see that there is a disabled class named “nopin”.
Add css class identifier to desired image
Now select the image to which you want to add the button.
Click on the image and then click on the edit button that appears.
Under the edit options, go to advanced options and then find the image CSS class box.
Enter the name of the class that you had used and update your image.
Now this image will show the “Pin it” button. Can you see the Pin it button on the image above?
To disable an image from showing the pinning button, do the same thing but enter the name of a “disabled class”.
Position the Pin it button
You can also select the locations where you want the buttons to appear. For example, if you do not want the “pin it” button to appear in your home page excerpts, you can simply uncheck the homepage box from this menu.
If you do not want to assign any enabled or disabled class, that is fine. You can simply specify the minimum dimensions that an image must have for “Pin it” button to appear.
You can also modify a number of visual properties such a:
positioning of the button
You can also use a custom image for the pinning button to make a personalized.
While posting on Pinterest, a description and link back is generated. This plugin even allows you to select the source of description and link back url.
Isn’t that great for a free plugin? But do you know why I love it even more. Because unlike many plugins, it works pretty fast and does not slow your blog down.
Author box to build brand and followers
If you want to build a brand, you must make yourself known. You have to make it prominent to your readers.
That is why you should always have an “author box” below your posts.
It serves various purposes:
It makes your new readers are aware of you.
It also reminds an existing readers that it is you who has written this post.
It’s helps you build a connection with them.
You can also put your photograph or brand logo.
But the most important use of an author box is to build your social media profile.
Link to your social media profiles from your author box and give a “call to action”. It works wonders!
There are plenty of useful author box plugins out there. Though I have no particular preference, I would say anyone of the following is a good choice.
Let’s face it. This is the age of social media. And you must know how to use social media properly.
So, if you want a plugin to display “follow buttons” for your social media profiles, social media feather is for you. There are many plugins which can do this, but what sets social media feather apart is its ultrafast functionality.
Cool buttons, huh?
Creative choice- What Would Seth Godin Do
Although some bloggers do not like this plugin (WWSGD), this is one of my favorite plugins. What does this plugin do?
It simply allows you to show custom messages to your visitors. What’s new in that? Well, it allows you to show different messages to new and returning visitors. Now if you are creative, you can really use it.
Here is a scenario.
A new visitor has landed on your blog. You would naturally want to make your guest acquainted with your blog. Using this plugin, you can simple set up a custom message containing list of your most popular blog posts or a brief description of what your blog is about.
You can configure the number of times, you want your new visitor to receive this message. After the specified number of times, your visitor will receive the message customized for a returning visitor.
You would expect a returning visitor to be somewhat acquainted with your blog. A returning visitor may already be feeling some sort of connection with you and your blog. So you would like to set up a custom message to ask your returning visitor to subscribe to your newsletter or to follow you on your social network profiles.
Simple stuff, right? If you’re creative with this plugin, you can really put it to good work.
You can customize the lifespan of your message, the location on the page where it appears and you can also control the pages on which it appears.
Notifications made easy – WPFront Notification Bar
Want to grab the attention of your user towards your most popular post or your social profile? Notification bars are one of the easiest ways to do this. The image below shows the plugin at work.
WP Notification bar promoting a popular resource
WPFront Notification Bar is a great plugin for setting up notification bars. You can select its position, make it sticky, change dimensions, colors and a lot more.
Notification bar options
Notification bar color options
Steps to put your message in the box
Put your content in the “message text” box.
You can use HTML tags as to generate links. You may want to link to your social profile or a particular resource.
Here I’ve used a simple text in the “message box”. I have added the link in form of a fancy button after the text.
To display the button, you have to check the “display button” box.
Then you can select your button text.
Isn’t this a great plugin? Just use this on your blog and see the difference in your conversion rates or social profile visits. I’m sure you’ll love it.
The bread and butter – Subscription plugin
One of the most important tasks for a blogger, like you and me, is to grow an e-mail list.
If you are serious about growing an email list (as you should be), you must consider a subscription plugin for increasing your newsletter signups. Without the loyal following through your e-mail list, you’ll get nowhere. So take this plugin very seriously. A good subscription plugin can double or triple your signup rates.
But that is not the point. It creates floating buttons along your vertical scrolling sidebar. As a result, it is always available to your users to create and share your content. Believe it or not, often an user would not share your post, just because he or she has to reach for the share button. That is why putting the share button right in front of the user WORKS. Give it a try.
This plugin allows you to float your buttons on the right or the left.
You can also set the distance from the margins to make it look appropriate with your blog.
If you know a bit of coding, you can also add extra custom buttons.
Now share this post using the floating buttons on the left 🙂
So there goes the list of plugins for promoting your blog. Did you find this list useful? If so, please share this post. It will help a lot of fellow bloggers (and me too ). If you feel I have missed out on some important ones, feel free to let me know in the comments section.
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