How to promote a fitness blog on Instagram


Any blog on Instagram is built on the charisma of its owner. At someone is beauty and photogenicity, someone has a great feeling humor, and someone is a super specialist in his field. Fitness blogger needs both minimum show perfect body. And if you can give literate advice and a sense of humor – this is the perfect combination for promotion on Instagram.

There are so many fitness blogs now that the same type of photo in the mirror and articles copied from the Internet will not surprise anyone. Necessary work on your account, use free and paid methods promotion, lay out posts every day, respond to comments, shoot stories, go live. Which content works best in your account, be sure to track with using statistics.

Ways to promote a fitness blog on Instagram

Those who want to subscribe to the fitness blog:

  • pictures of wicks / jocks
  • Tips to lose weight / exercise

No poems or early feeding tips are expected from you, therefore your blog should not be about your personal life, but above all about fitness. To make quality content, use photo and video processing applications.

In 2020, the most popular blogs shoot first due to personality. And if your blog is primarily about fitness, this doesn’t mean that it’s better to keep silent about other hobbies. The audience can be increased by introducing new topics of interest to a wide range subscribers. Any advice? how to become a blogger on Instagram will be for you work.

Body pictures

All athletes are almost always “on”, the days go by the same way. Sleep-food-hall. Therefore, photos on Instagram are the same selfies in locker room or in the hall.

What to do

  1. Learn to use simple photo editing software on the phone: VSCO, Snapseed. Take a photo in daylight.
  2. Get fit and find photographers for collaboration on the terms of tfp (to you – free photo, to photographer – free model). At the output, you will have, if not superprofessional photo, but certainly better than a selfie.
  3. Take pictures while traveling, in different clothes. Later not lay out all the photos at once, and use gradually.
  4. You can not choose one of a dozen of the same type of photo – make post gallery. At the same time, you can ask subscribers what angle they like more, it will increase the number of comments (involvement).

And the most important thing. The shoemaker should be wearing boots. Coach not in the default form cannot make the form to the client (actually maybe, but the client does not believe in it).

Food pictures

Публикация от Lana Shi (@lana_shi_fitness)

Learn the basics of food photography. It does not take much time. Photo on the phone will be sufficient for Instagram quality, if you do them in the daylight near the window, put the food on a beautiful plate and etc. “Naturalism” – your life-battered containers and warmed up food is all of course closer to reality, but no one wants it see in your tape. Cook the same simple pp dishes, but take pictures of them beautifully.

Photos before / after customers

Customer results are the best proof of your professionalism. But most often this photo is in electric light on curtains (this is even in the best case, and in the worst – against the backdrop of a mess in the apartment). I don’t want to see this in my tape. Therefore ask customers take a photo during the day, if possible with a plain color light background. Or let them make a short video – spin 360 degrees. If you take customers for free – then mandatory The condition should be normal before and after pictures.


One of the main trends of Instagram in 2020 is video. A with the arrival of posts from several photos / videos, you can now do 10 minute videos in a row! This time is enough to show your workout, how did you eat during the day, etc. To video such the same requirements as for the photo – in daylight, pay attention on the background (make sure the kitchen is clean, put on a good clothes, make up, etc.)


Sometimes just a photo of all your body parts is enough for success. You can earn on advertising in your account. But to earn as a trainer and consultant (online and offline clients), need to show your expertise. Post exercise descriptions (with photos and videos, you can post-gallery), training programs, principles of healthy and nos. But do not copy word for word articles from Internet. Instagram has slightly different laws for texts. Appreciated brevity, simple spoken language. Otherwise, you are simply nobody will read.

Don’t get carried away, your subscribers do not want knowledge from your blog level university of physical education and sport. Most of the audience is it’s always newbies. Advanced information is no longer taken in Instagram blogs and they don’t need a trainer. And for beginners always quick tips – where to start, how to make a plan nutrition and training for weight loss / muscle gain, etc. Many not They know how to count calories in the simplest salad.

Your blog should not be a closed community for those who “in the subject.” Do not poke fun at newbies and patiently respond to the same questions. Best if you do a navigation on hashtags – then it will be possible to send beginners to specific posts, and not force them to scroll through your blog for half an hour looking necessary.

Remember, your goal is not to comprehensively educate your subscribers in the field of healthy lifestyle. Your goal is to show your expertise, but at the same time Do not put to sleep subscribers abstruse posts. Then they will read you regularly and if you need a coach, they will contact you.

Content plan

In any business, success is easier to achieve if there is an action plan. So and with an account on Instagram. A content plan makes life easier and you don’t you need to think about what to publish today, and to your subscribers – they will know when your next heading comes out. You can not do a super-detailed plan, do not think through all the information posts a month in advance, etc. Just sketch the skeleton – on Monday analysis of exercises, Tuesday and Thursday – marathon, Wednesday – post about pp, weekend – selfie and invitation to “chat”. One of success conditions on Instagram – constancy. And with the content plan it’s much easier not to disappear. The more often you flash in the tape, the they remember you better. But do not spam, 1-3 posts a day is enough. A if it’s an informational, training post, then only one day.

You can do posts immediately for a week in advance. Post them to automatically at the right time using deferred services posting.

Communication with subscribers

Are you just posting selfies and waiting for hundreds of comments? If you not a star, then this will not happen. All comments will be from Mass Likers – “Cool!”, “Great Gallery”, etc. To talking to subscribers you need to write posts, ask questions, discuss current topics. Reply to all comments, even with the most stupid questions. Clean up spam and disrespectful comments. It should be obvious that you care about your account. and readers.

Contests and marathons

If there are at least 5-10000 live subscribers, you can spend competition or marathon. The simplest and always relevant topic is losing weight. Offer a nutrition and training plan – and subscribers perform and report in your accounts with the mention of your account. Give feedback, don’t drop participants marathon.


Share reciprocal recommendations with similar accounts. But don’t do this too often – it’s annoying for subscribers. If You yourself are not subscribed to this account, but at the same time recommend it, there will certainly be those who write about this in the comments. Therefore, exchange sincere recommendations, it is in this SPS case works.

Communicate with other fitness bloggers, do not close. Follow comment them.

Instagram Ads

On Instagram you can advertise:

  • paid blogger posts (make sure that you don’t wound up!)
  • post promotion
  • targeted advertising on Instagram through Facebook

The easiest and quickest way to run targeted post advertising / promotion. You will control the flow yourself budget, timing of advertising, how it will look advertising post. With a blogger it can be a little more complicated – you need first find him, agree, make sure that he is at the right time and in the necessary form published a post. But at the same time, if you find a good blogger with your target audience (with untwisted subscribers, high engagement), then the return on such advertising may be better than targeting.

Try to find your “chip”. There are many fitness bloggers, everyone profiles are very similar to each other. Try to understand who your Subscribers and specialize specifically in their needs. If you recently gave birth to a child, talk about fitness during pregnancy and weight loss after. If you are preparing for a competition – arrange reality shows with regular reports, live broadcasts, etc. Gather an audience of those who also prepare or dream about it. If you have lost 50 kg – show before / after and collect around yourself girls with a lot of weight. No need to invent something unique. Find your “specialization” and try to become notable blogger in this area. After, already relying on the collected audience, it will be easier for you to cover new topics.

How to make money on a fitness blog on Instagram

Fitness is a very popular Instagram theme, so You will have serious competition. But many accounts are wound up, that’s why advertisers aren’t finding it easy to find a fitness blog with good returns. This means that such blogs are very much appreciated and you you can bid above average if the advertiser comes to not for the first time.

Ways to make money:

  • advertising
  • partnership programs
  • consultations
  • nutrition programs
  • online and offline training
  • fitness camps
  • online store (sportswear, food)

? How to become a blogger on Instagram and make money? ?More about earnings on Instagram? All programs for Instagram

James Walls

Social Media Specialist & Influencer.

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