I recently noticed in my Instagram feed that the beginning of some posts are displayed in 2 lines, and others – 1-2 words and then immediately “yet”. I looked closely and realized that if the beginning of the post is completely short, then its author made the first sentence of his publication very short and hit enter.
Look here. Two words, followed by a line feed.
In the stream and recommended, the publication looks like this: in the end, until “yet” just two words.
And here are just a few letters.
I suspect that due to a hidden gap.
Related article: how to make a paragraph on Instagram.
And in this example, there are no line breaks. And so before “More” we see as many as 2 lines.
Think: it’s easier to get a person interested and encourage reading the whole post when he sees one word or 2 sentences? Of course, the longer the start, the better. Therefore, I strongly advise do the first paragraph of the publication on Instagram from 2-3 normal big offers and no line breaks and hidden spaces. And, of course, you need to use this beginning to the maximum, so that the person clicks “Details” (the theory about headings in copywriting).