Different categories and type of ads get more traction inspecific timings. Each category has its own customer demographics.So its not about throwing shit on a wall to see if it sticks.
You need to sit down and create a strategy to determine the besttime to post on craigslist. I’m not going to say “Hey, post onweekends, post in the evening” because that is not the reality.
I worked with hundreds of different clients as consultant intheir craigslist marketing campaign. And i came to a conclusionthat you must discover your “Hot time” to post. And it takes lot oftesting and tweaking.
But if you are in a hurry below information can give you a sneakpeak of when exactly you should post to get traction.
|Sr No.||Category||Best Time to Post||Why?|
|1||Real Estate||5:00Pm to 10:00Pm Friday-Sunday||Real Estate buyers quite busy on weekdays. So you can get goodtraction on if you post between Friday-Sunday. Posting in workingdays might not be the best time to post.|
|2||Services||5:00Pm to 10:00Pm Full Week||The service section is quite general so you can get good amountof traffic if you post between the general peak time.|
|3||For Sale||3:00pm to 10:00am Sat-Sunday||Most people tend to scan craigslist for sale section onweekends. So make sure you post between 3pm to 10am. However,ticket section might be different based on the urgency of theevent.|
|4||Jobs||9:00 am to 5:00 Pm Monday to Friday||Posting on weekdays tend to work better. Since nobody wants toscan craigslist for job opportunities on Sunday night.|
|5||Gigs||5:00 Pm to 10:00Pm Tuesday to Thursday||Majority of gigs are performed on weekends so it makes sense topost it a couple of days ago.|
|6||Resumes||9:00 am to 6:00 Pm Monday to Friday||All recruiting agencies scan craigslist for resumes for apotential hire and they work on weekends. So if you want to post inresume section. Its the best time to post.|
Do it yourself: to figure out the best time to post oncraigslist based on your customer demographics.
These are the general rule of thumb. But nobody is stopping youto drill down and figure out which time is best for your ads basedon the demographics of your potential customers or whatever it maybe.
The only way around is to track it. Here is simple steps you canuse to track your “Hot Time”
Step-1 ) Create few variations of your ad based on what timingsyou want to test. For instance, you want to test two different timeslots 9:00 am to 5:00pm and 5:00Pm to 10:00 Pm. ( lets call itfirst and second slot)
Step-2) Get disposable phone numbers from Tossable Digits. Youcan forward these number to your own personal phone number. Nowstart posting ad in both slots and use one number in first slot andthe second number in the second slot.
Step-3) Track incoming calls/leads to see which one get you mostcalls. This way you can determine which time works best for you. Soyou can scale it up quickly to get the most out of your craigslistmarketing campaign.
This is the best way to figure out the best time to post oncraigslist based on your unique customer demographics. And stayahead of the competition.
I provided you the basic understanding of the overall concept.its upto you how effort you can put into testing and tweakingtimings if your ads to figure out the winning one.